“The effects of rising complexity call for CEOs and their teams to lead with bold creativity, to connect with customers in imaginative ways and redesign operations for speed and flexibility.”
Who ya gonna call? Art teachers?
Now that I have your attention, "Creativity is something that many consider hard to define, but you know it when you see it."
"Creativity should not be thought of as a random event. While some see creative people as lacking discipline and rigor, if a viable product, service or model is the outcome, this characterization does not hold up. The most creative people operate iteratively versus once and done."